PRODUCT:
We make this Mescal utilizing a traditional process, paying attention to every detail so as to elicit the best aroma and flavors. We target the sophisticated spirits consumer of an elevated standing who can pay a little more for a higher quality product.
TARGET:
Self-Confident and successful, our target consumer will like to look sophisticated when they drink, and know classic flavors but willing to try new things, for an appearance of being ‘ahead of the masses’. These are men and women who appreciate luxury and quality and who appreciate the ancient cultures and are enticed to try something with ancient origins.
Although all these things are usually accompanied by age, we want to attract young people (over 25) who now imbide for quality rather than quantity.
We want to elicit a positive emotion that makes them looking and feeling their best.